Mizuno

Mizuno asked Cirka to refresh a range of point of sale materials to improve awareness instore and draw attention to their unique ‘Swing DNA’ golf club fitting service, whilst drive footfall to their instore retail displays.

The unique service is very time efficient requiring the golfer to swing a test club 3 times, with data calculation and debrief taking just 10 minutes from start to finish.

Mizuno needed support to showcase the service in an overcrowded “fit” market place, where generic communications of “extra yards” and “more power” are largely ineffective.

Use shopper insight that shows your customers you understand their needs

Cirka approached the project using shopper insight and created a communication strategy that could be presented to the shopper throughout their golfing journey from carpark to driving range/ course, concluding in the retail space or club house.

Use consistent messaging to help keep your campaign fresh and interesting

The shopper research we undertook, allowed us to craft flexible call to action strategy that could be adjusted to maximise impact at any stage of the shopper journey, whilst also being functional and simple to allow easy application to a range of instore POS and retail displays with a consistent brand look and feel.

Technical prowess explained without the boring industry tech terms

Insightful call to actions showed an understanding of the golfers needs and they were reinforced by key visuals of the services technically advanced methods to communicate both accuracy and show that the fit could hold the ‘answers’ every golfer seeks.