The centre floor fixture also offers a vehicle for seasonal promotion of products most relevant to the shopper at any given time; lights in the autumn, gloves for the first cold snap, but also gives the store an easy and responsive retailing aspect to drive impulse purchase.
Layout of the store had to ease navigation for new riders exploring the sport for the first time, but be efficient for established riders to pop in for essential purchases.
We created alcoves and changing spaces about the environment to allow trying on of helmets and footwear, and of course a large luxury changing room with floor to ceiling mirrors for an added spot of luxury.
The Bella Velo opening night was launched in conjunction with Specialized UK and featured world and Olympic champion Lizzie Armitstead.
Cirka remain engaged with Bella Velo, helping the brand and store continue to develop and progress.