Flymo robotic lawn mower on retail display


New Flymo POS display units that B&Q by storm

Nationwide flagship store 2018 rollout

The team have just finished quality control checks of the production retail displays for Flymo’s new 1200R robotic lawnmower that will be stocked by B&Q this year.

Cirka Creative has been working with Husqvarna, Flymo’s parent company over the past couple of seasons on both garden power tools and robotic lawnmowers.

flymo display stand header graphics

Understanding the shopper need state across Europe

Our shopper research, in conjunction with the customer profiling from the Husqvarna brand team, showed that point of sale and retail fixtures were needed to educate shoppers to this emerging product sector in the UK. In central Europe, where awareness is higher, the display units needed to showcase Flymo’s product USP over the competition.

flymo 1200r robotic mower on retail display

Communicate in an approachable and educational manner

Last year Cirka helped launch Husqvarna’s sister brand McCulloch’s robotic lawnmower and Powerlink garden power tools across 16 countries in Europe.  More on McCullochs project here. 

Experience in the promotion and display of these emerging products in the UK and working with the retailer B&Q See some of our B&Q projects here. makes Cirka the perfect retail display partner for Husqvarna.

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