How development design process improves the creative vision
Cirka is a dedicated design and manufacture business, with design development at the heart of our integrated approach. Our development designers are sympathetic to the creative design team’s needs, whilst proactively looking to help maintain the creative designer’s vision. They guide the creative process in equal measures, using a vast array of material and manufacturing process knowledge as ultimately this vision has to be built, on time, on budget and delivered to store.
Simple assessment criteria ensure holistic project success
We aim to keep the process as a simple as possible, using an assessment criteria to prioritise both the functional and aspirational equality. Round table discussions are held on all be point of sale and retail display briefs. The projects are reviewed as a holistic project prior to any creative design commencing.
Location:
Which retailers and where are the units to be placed
This is key insights to the durability requirements of the display unit, potential material restrictions and what the point of sales functional structure should include.
Budget / Quantities:
Matching budget to production quantities
We design and develop to your budget, and are not in the business of selling a point dream that the project budget can’t support or is physically impossible to manufacture.
Environmental:
What physical elements does the display has to cope with
Closely related to ‘Location’, we like to understand the environment criteria the display unit needs to withstand. Aspects such as temperate changes, common in large out of town “retail sheds” or moisture levels, which are higher in semi open retail spaces such as garden centres, and UV levels, are a consideration for window displays. All or these aspects and many more need to be considered to ensure point of sale to structurally fit for purpose.
Unit Purpose:
What does the unit need to achieve?
This criteria can be anything from create impact or disruption to the more functional requirements of holding a specific count or stock level. The simplest of criteria or what the unit needs to actually do is so very easily overlooked or compromised, when other seemingly more pressing criteria from brand teams or retailers installation companies begin to overwhelm. We always keep the original unit purpose front a centre through out the process.
Prototypes should never be a physical ‘does it work’
Designs are continuously evaluated on paper, and with the use of our CAD systems such as SolidWorks. Challenging aspects or components of the retail displays are virtually tested in the software before we progress to a prototype.
We believe prototypes are a proof of successful design development process, and not a physical ‘does it work’ process or trial and error. We aim to get the prototype right first time, with minor amends to improve the POS displays, saving project time and money.
We are in control so you have the freedom to make changes
As the client, you have constant access to key business directors so that answers are available at the speed you require and more importantly that your retail clients require. Our in-house manufacturing means that we control the lead times rather than a protracted supply chain giving scope for production priory changes within a multi-unit project.
The end result is innovative creative retail displays and point of sale design, that drive sales in store, that are developed and manufacture in-house, on time and one budget, every time.
